Nadagroup
E-Bike Webshop

E-commerce - Web design

Project Overview

I designed and developed a modern e-commerce website for Nadagroup, a company specializing in electric bikes and expanding into broader cycling products. The goal was to create a clean, user-friendly, and mobile-first webshop that highlights the innovative spirit of e-bikes while keeping scalability in mind for future product categories.

Goals & Objectives

  • Build a conversion-driven e-commerce site optimized for sales.

  • Present products with strong visuals, clear specs, and transparent pricing.

  • Create simple navigation: Shop → About → Contact.

  • Highlight hero lifestyle imagery to inspire buyers, while keeping technical info easily accessible.

  • Ensure seamless mobile responsiveness since many customers shop on phones.

The Challenge

  • Client had no previous e-commerce presence.

  • Needed a user-friendly online shop that could handle multiple product categories.

  • Website had to balance lifestyle appeal (riding freedom) with technical details (motor power, range, battery specs).

  • Ensure secure, clear, and mobile-optimized shopping flow.

Design Process

  • Wireframes: Planned a homepage that guides users directly to categories and featured products.

  • Hero Section: Lifestyle photo + bold headline (“Electric Power. Pure Freedom.”) to capture attention.

  • Product Grid: Clean cards with images, names, and prices.

  • Product Highlight Section: Featured the Alba Conversion Kit with specs and CTA.

  • Footer: Essential company info, contact, and navigation for trust and usability.

  • Development: Built in WordPress with WooCommerce integration for a scalable shop system.

Final Design

  • Hero banner with emotional lifestyle photography and strong CTA (“Buy Now”).

  • Category spotlight (City E-bike, Folding E-bike) with lifestyle context.

  • Featured product block with specs, price, and CTA.

  • Shop grid with clean product cards, transparent pricing, and buy buttons.

  • Responsive design ensuring a smooth shopping experience on any device.

Results & Impact

  • Client launched with a professional e-commerce site ready to sell nationwide.

  • Customers can quickly find products, compare models, and purchase.

  • Clear presentation of pricing and specs builds trust and credibility.

  • Improved brand image — from a local construction company to a modern e-mobility provider.